FIAT  500 JOLLY SPIAGGINA TRIBUTE

The return of La Dolce Vita.

 

To the beach,  through the city,  into the hills.
A Jolly that adapts to your lifestyle — without limiting where you can go.

 

—————————————————————————

Now Available in Two Versions

JOLLY  BEACH TRIBUTE

Thermic Engine (Gasoline / Internal Combustion)

 

JOLLY  SPIAGGINA ELETTRICA

Electric (EV / Automatic, Made in Japan)

 

THE LEGEND RETURNS — The Spirit of “La Dolce Vita”

Born in the late 1950s in collaboration with Carrozzeria Ghia, the original Fiat 500 Jolly was created not as a transportation tool, but as a luxury leisure vehicle for seaside resorts and private estates .

Its unmistakable features — open sides, striped soft top, hand-woven wicker seats, and polished chrome trim — expressed the essence of freedom, elegance, and Mediterranean summer living.

 

—————————————————————————————

 

History of the Fiat 500 Jolly — A Deeper Story

 

1957–1958: Birth — “Not just transportation, but a symbol of luxury.”

In 1957, FIAT introduced the 500 (Cinquecento).
Soon after, FIAT Chairman Gianni Agnelli envisioned:

“A playful car that expresses the status of its owner.”

He commissioned the high-end coachbuilder Carrozzeria Ghia,
and thus the FIAT 500 Jolly (Spiaggina) was born.

The concept at that time was:

“A car to ride as an extension of a yacht by the seaside.”

Key characteristics:

• No doors / open sides
• Wicker (rattan) seats (dry quickly and resist salt damage in humid coastal environments)
• Striped canvas sunshade
• Chrome accents

Rather than practicality, the focus was on leisure, elegance, and resort enjoyment.
It was developed as a vehicle to be used for yachts, private villas, and beach clubs.

 

1959–1964: Expansion with the resort culture of the wealthy

Because of its unique character, from the moment it went on sale,
it captured the hearts of European royalty, movie stars, politicians, and business leaders.

Ownership and usage are clearly documented:

• Gianni Agnelli（FIAT Chairman） — Used at his private villas and in Capri. Made the Jolly a symbol of luxury.
• Jackie Kennedy Onassis — Used on her yacht Christina O. Helped spread the Jolly’s fame worldwide.
• Princess Grace of Monaco — Used as a family car in Monaco.
• Elvis Presley — Said to have used it for private beach transportation.
• Yul Brynner — Owned one for his vacation home.
• Enrico Berlinguer / Silvio Berlusconi — Owned not just as politicians, but as lifestyle statements.
• Lando Norris（modern era F1 driver） — Owns one in Monaco. Renewed attention to its classic value.

The selling price was two to three times higher than a standard FIAT 500.
It was not a car for ordinary people —“A car created purely for enjoying summer,” which made it a symbol of luxury

U.S. President Lyndon B. Johnson (LBJ) driving his 500 Jolly on his Texas ranch with his family.

 

1964–1968: Becoming a global design icon 

Its extremely impractical yet ultimately luxurious concept attracted global attention.

Used as:

• VIP shuttle at luxury hotels (Capri, Amalfi, Portofino)
• Resort cart for private beaches
• Sub-car for yachts and cruisers

It wasn’t “a vehicle.” It was a lifestyle instrument.

Tina Turner at her home in the South of France with her 1960 Fiat 500 Jolly

 

1990s–Present: Revival in the collector market

Because very few were produced and even fewer survive today, prices surged in the collector market.

Auction records include:

• Examples selling for over USD $300,000
• Featured repeatedly at Pebble Beach / RM Sotheby’s auctions

As the ancestor of modern resort cars, it gained recognition in design history,
and was eventually added to the collection of the Museum of Modern Art (MoMA), New York.

“The only compact car exhibited at MoMA.”
A car that has left its mark on design history.

 

2020s: Reborn for today — Jolly Tribute (Thermic / Electric)

Because originals are scarce and nearly impossible to obtain, a project began to revive it using authentic vintage FIAT 500 donor cars.

Faithful to the original atmosphere:

• Wicker seats
• Soft top canopy
• Chrome detailing

Two choices that cross generations:

• Thermic Engine — enjoy internal combustion + manual transmission
• Electric (Made in Japan EV technology) — silent, smooth, and effortless

Two choices across eras.
The Jolly can now be owned in the modern world.

 

CRAFTSMANSHIP — BUILT LIKE A PIECE OF ART

Every Jolly Tribute starts with an authentic vintage Fiat 500 and undergoes a full nut-and-bolt restoration — complete disassembly, rebuild, and refinishing

• Bodywork professionally strengthened
• Every mechanical & interior component rebuilt
• Upholstery hand-crafted (wicker seats, folding mechanism)

Each unit is made-to-order — completely tailored to the customer.

 

—————————————————————–

TWO MODELS AVAILABLE

 

JOLLY BEACH TRIBUTE

Thermic Engine（Gasoline / Manual Transmission）

For collectors who want the pure 1960s driving experience, including the sound, vibration and mechanical feel.

 

Features

・499 cc inline-twin gasoline engine (rear-mounted, RWD)

・4-speed manual transmission

・Drum brakes

・Original Veglia Borletti 120 km/h speedometer

 

Exterior

・Reinforced side body panels (professionally finished)

・Striped soft top with white fringe

・Polished chrome trim & vented rear fender

・12″ steel wheels with hubcaps

 

Interior

・Forward-folding hand-woven wicker seats (front) & rear bench

・Body-color dashboard & black carpets with integrated mats

・Passenger grab bar

・Storage compartments under dashboard & in center console

 

Documentation

・Delivered with original Italian Title (Logbook & Carte Grise)

・Vehicle legally retains identity of authentic Fiat 500 Jolly thermic engine

 

Delivery

・approx. 60 days after order confirmation

・Warranty: 12 months

With its open-air design and wicker craftsmanship, it captures the essence of summer, elegance, and freedom.

 

 

JOLLY  SPIAGGINA ELETTRICA

Electric（EV / Automatic）

For modern users who want silent cruising and zero emissions — without giving up the Jolly’s playful personality.

 

Technology

・Electric engine & EV technology made in Japan

・Automatic transmission

・Range: 80 km ≈ 50 miles

・Charging: Standard household AC

 

Exterior & Interior Specification

（identical to gasoline Jolly, with EV-specific engineering）

・Reinforced replacement body panels

・Striped soft top / Hand-woven wicker seats

・Body-color dashboard & black carpets

・Passenger grab handle / Storage compartments (dash + center console)

・Veglia Borletti speedometer & turn indication

 

Documentation

・Delivered with original Italian title

・Retains title even after electric conversion

 

Delivery

・Delivery: approx. 6 months

・Warranty: 12 months

Step into history and drive into the future — the legend, electrified.

 

——————————————————————————–

ORDERING — SIMPLE & CUSTOMIZABLE

 

１．Choose gasoline or electric

２．Choose body color

３．Choose interior accents

４．Submit order & configuration

Upon confirmation, your Jolly enters production.

High-resolution photos, undercarriage images, and build progress reporting are available.

 

OWN A PIECE OF AUTOMOTIVE HISTORY

Whether you prefer:

・the sound and vibration of the thermic engine
・the silent and effortless elegance of the Elettrica

the Fiat 500 Jolly Tribute is not just a car.
It is a lifestyle. A statement. A moving work of art.

READY FOR DELIVERY — MADE TO ORDER